Photographer and entrepreneur Nicki DeLeon says you need to “do a lot of work” and “be very creative” to be successful in this career.
But the “one rule” is to “just go for it” in terms of your portfolio.
In this post, DeLeon explains why that’s such a simple, but powerful strategy for becoming the best photographer you can be. 1.
Get a “great idea” Nicki says she had a “really good idea” about becoming a photographer.
“My main idea was to just be creative and create my own art,” she says.
“I’m a big artist.
I think my work should be beautiful and memorable.
I love to create.
I feel like if you’re a good artist, you’re gonna be a really good photographer.”
Nicki’s “great ideas” were “to take my art, turn it into something really cool.
I’m an artist first and foremost.”
Learn how to use a camera Nicki was in the process of starting a new photography business when she discovered a camera.
She quickly learned that “if you don’t know how to take a picture, you can’t make money off of it.”
“When you’re trying to make money you want to do everything yourself, so I didn’t want to be doing everything,” she explains.
“That’s what I did.”
Nick, who says she’s made over $5 million in her career, now runs her own photography business called The Fine Print.
Focus on “being creative” for your business When you’re starting out, Nicki stresses, “I never wanted to be in this business that I was.
I was always trying to do something creative.”
“That was always a big thing for me, to just get into the business,” she continues.
“So when I went to school, I was thinking, ‘I’m gonna be the best in this class and I’m going to be able to do that.'”
“But as soon as I graduated, I went into business school and it’s just like, ‘You know what?
I don’t want that.
I don of course want to learn how to make art.’
So I just started over.” “
It sucked me in and I was just like ‘I don’t wanna be in business, I don’ wanna do that.
So I just started over.”
Don’t waste your time on “boring” classes Nicki and her friends were always looking for ways to “get better at what I was doing,” but they didn’t “care” about learning “anything.”
“I think that it’s really important to just do something and then you know what, you get into it and then it becomes something that you enjoy doing.”
Make a “better” portfolio than “borly” and spend more time on it “When I started out, I didn’ know what I wanted to do,” she adds.
“And when I got to this point, I’ve been doing it for almost 10 years.
I really think if you really want to make something really good, then you need a really really good portfolio.
You have to make that your priority.”
Learn to “write good” posts Nicki, who lives in San Francisco, says her “bad” posts were “really bad.”
She’s not ashamed of the ones she made.
“The best thing that I ever did was just write a really, really good post about something I was working on and I went back and I changed the title of it and it was really good.”
Learn more about business and entrepreneurship “You know, I think you have to have a really solid understanding of what you want out of life, so you don’ have to do this,” she notes.
“Just go out and learn about business, because I know that I’m not going to make any money, but I’m just going to try to figure out how to figure it out.
And I’m always trying not to be too hard on myself.”
Keep a portfolio with you at all times “I don’ want to waste my time with boring classes,” she tells Entrepreneur.
“Because you don”t have to be boring.
You can go out there and be creative.”
Get to know your clients, family and friends “I feel like it’s important for me to have good relationships with my clients, with my family, with the people that I do business with,” she enthuses.
“There’s a lot that goes into that.
And that’s something that I try to do with all my photography, so that I can learn from the people and I can have a great relationship with them.”
Make sure you do “cool stuff” and share it with your family and other people in your community “I like to keep the whole process really personal and I like to get to know my family and my friends, and I really try to connect with people on